Vision
“To exceed the expectations of coffee enthusiasts worldwide by providing premium coffee, roasted and packed at origin, while ensuring freshness and traceability. “
Mission
Our goal is to exceed the expectations of coffee importers and enthusiasts by providing the highest quality product at the most competitive price. We value our relationship with our customers and strive to demonstrate our appreciation through exceptional product quality, personal service, and timely delivery. Whether our clients prefer washed or natural coffee; roast or green beans, we will procure and supply the finest Arabica specialty coffees from farmers and co-op unions (via vertical integration). We will ensure quality, type, grade, and tractability of our product and can guarantee the carefully selected specialty coffee we offer is undoubtedly among the best our planet has to offer. Our commitment to our customers and to our country, Ethiopia, is reflected in our honest and responsible business practices.